A new era dawns at the almost century-old House with the nomination of Charles de Vilmorin at the helm of its artistic direction.

A young designer and newly graduate from the school of the Chambre Syndicale de la Couture Parisienne, Charles de Vilmorin excitingly burst onto the international fashion scene when presenting his first eponymous collection in 2020. His love for colours and his instinctive vision of design instantly won everybody’s heart and even opened for him the doors to the Paris Haute-Couture week.

The talent and originality of Charles de Vilmorin will bring a new energy to Rochas, whilst carrying on the House’s values of bold and timeless elegance.

Barbara Bui

Feminine, Masculine. BB’s classic and elegant twist on a man’s basic wardrobe.

BB’s signature pieces consist of Masculine/Feminine essentials, executed in a number of different fabrics that parallel the basics of a man’s closet: by feminizing these classic items, BB makes a woman’s wardrobe as easily elegant and intelligently edited as that of a man’s.

These iconic elements streamline a women’s wardrobe to its most flattering and crucial essentials. They are appropriate for women of every age and can be styled in a myriad of different ways to reflect a woman’s own personality.

Plan C

Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C.

The daughter of Marni’s founders, Carolina for 10 years developed special projects for her family’s business, prior to launch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.

Headquartered in a space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 60’, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women.

Stella Jean

Stella Jean creates her collections based on the same narrative structure typical of a story. Everything originates with an inner journey; the pursuit of an identity that strikes a balance between white and black, between capitals and chains. An impossible quest that evolves into the creation of a new and unclassifiable identity; a (subversive) means of communicating through pictures that tell a story, in which stylings represent the pages and each one must have enough substance to make full sense on its own. And from the cradle of civilisation the story evolves and each collection develops by way of new nations and latitudes, each time seemingly in complete contrast with each other. And it’s the styling that makes every single look readable. In a cultural crossover that never results in parody or caricature, they are a constant reminder that knowledge and respect should never be subordinate to location, but must exist in and of themselves.


Creative Director, Federica Mora, is the woman behind the brand Tela9. Currently based in Verona, she had been working into product merchandising of international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela9 aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.

Erika Cavallini

The “ERIKA CAVALLINI” brand was born in 2009 by a fruitful intuition: keeping the artisanality and attention to detail of a niche product while adopting a well-defined development strategy, proposing Italian style and tailoring as added values. The label has a strong autobiographical spirit, which comes from Erika Cavallini’s passion for fashion as a language and as well as for collections inspired by an emotional and private past. “Made in Italy” is the founding value, expressed through a keen selection of fabrics and an accurate attention to details. The taste for craftsmanship gives a contemporary romantic touch to the collections. Quickly, the formula caught the interest of buyers and media, worldwide. The brand nowadays is sold in the best boutiques across the world’s capitals: Milan, Tokyo, Moscow, Hong Kong, Madrid, Seoul, London, Copenhagen, Shanghai.

Laurence Bras

Depuis toujours la créatrice Laurence Bras nous transmet des émotions et des valeurs. Comme un certain sens du style qui s’est construit sur des souvenirs d’enfance : l’odeur de la tarte de sa grand-mère, des robes fluides et aériennes, le manteau de fourrure de sa tante…

Les silhouettes sont désirables, à l’allure décomplexée, toujours. On aime le confort des pantalons « pyjamas », une chemise d’homme fluide et oversize à glisser dans un pantalon à taille haute. Des robes de plage en broderie, façon lingerie.

Une approche sensible qu’elle déroule à travers des collections taillées pour nos quotidiens de Femmes actives, « cool », exigeantes.

L’idée de Laurence Bras ? Offrir un vestiaire idéal à la Femme, pour la Femme. Twisté d’élégance et de simplicité, qui colle à la peau, qui nous accompagne chaque jour, comme l’odeur douce d’un parfum.

La collection est en partie fabriquée en Inde, pays de coeur de la créatrice. On retrouve des robes en dentelles ou ornées de broderies, de chemises légères aux imprimés subtils, tissées à la main, en popeline craquelée.


Mii is a duo. Lucie and Bapan. Yin and Yang.

At first, everything set us apart: 3,500 miles, our countries, cultures, languages, social backgrounds, and our radically different personalities.

Yet we met at the Paris School of Decorative Arts where we both studied textile design, and, as a result of this unlikely encounter and the love that was born from it, we created Mii.

In 2009, we travelled to India where we met craftsmen who talked of their economic problems … And that is when the idea of moving to another region or even another country, away from our families, started to take shape. We believed strongly in the value of hand-made, local products, and we wanted to change the world — we still do!

So we gave the project everything we had: our minds, our hearts, and our 2×2 hands.

Mii is for Made In India! and we are totally committed to defending and promoting the country’s unique, ancestral and endangered know-how.


Kujten is the expression of Carole Benaroya and Stéphanie Eriksson’s long-standing friendship, one that started when they were teens. Throughout their years in middle and secondary school, Carole and Stéphanie discovered they were both passionate about fashion. From her financial background, Carole felt the urge to add some passion to her professional life in 2012, and immediately turned to her friend Stéphanie. Attentive to details and to the world’s beauty, Stéphanie is steeped in the fashion industry. She draws her expertise in knitwear and cashmere from working in Joseph’s Parisian styling department, an English fashion house that is renowned for its knitwear. Kujten arose from their love for an exceptional material: cashmere. Their ambition to start their own cashmere brand was confirmed following a first trip to Mongolia, where they fell in love with the blue-sky country.

Vanessa Bruno

Vanessa Bruno, the Parisian par excellence, likes claiming a dual influence.  Raised by a Danish mother and a French father, she never stops making the synthesis between various worlds which interweave throughout the collections. She pursues the muse of an independent and urban woman, anchored in modernity but also a dreamer, connected to the legacy of the sixties and the seventies. She effortlessly blends “lifestyle” cuts with “couture” details infusing her bohemian folk spirit with the electrical influences of punk.

In 1996, she started her eponymous brand with the desire to break away from everyday life and to give every woman this modern evolutionary wardrobe. Her life and her work merge as she surrounds herself with friends and family. Lune, her daughter, is also the name given to one of the “it bag” of the brand.
 In 1998, she opens her first store in the left bank of Paris and launched the same year the “Cabas”.  With some sequins on a cotton canvas, she revisited an object of the everyday life and made it iconic, it became an international best-seller.
The brand is now present in more than 300 points of sale in the world. Her vision of fashion as her lifestyle never ceases to attract a wider public. This timeless style with sophisticated details and singular colors brings more soul to the world of tomorrow.