FRAME was founded by Swedish entrepreneurs Erik Torstensson and Jens Grede in 2012. After being acquired by Nicolas Dreyfus a few years ago, the company achieved a turnover of $150 million and relocated its offices to New York. 

With celebrity fans including Poppy Delevigne, Karlie Kloss, Miranda Kerr, Katie Holmes, and Doutzen Kroes, FRAME continues its expansion by evolving into a full-fledged ready-to-wear collection while maintaining its reputation for offering the most comfortable denim in the world. 

With flagship stores opening in Paris, FRAME is conquering Europe and solidifying its position as the number one American denim brand.