laurent – NEW LOOK FASHION DEAL

Guest In Residence

Guest in Residence is a luxury knitwear brand founded by Gigi Hadid. The label is built on the idea of lasting comfort, responsible craftsmanship and a modern approach to everyday essentials. Each piece is created in premium cashmere and high-quality natural fibers, designed to feel soft, warm and timeless.

The brand focuses on elevated basics that stay relevant season after season. The silhouettes are clean and contemporary, with colours and textures that express a calm and effortless sophistication. Guest in Residence celebrates slow fashion and encourages a wardrobe made to live in, care for and keep.

At its core, Guest in Residence stands for modern luxury, thoughtful design and pieces that bring warmth and intention to daily life.

https://guestinresidence.com/

Philippa1970

Philippa1970 is a brand inspired by the free spirit and vibrant glamour of the seventies, reimagined for the modern woman. The collections are defined by eclectic prints, bold colours and flowing silhouettes that evoke distant destinations and sun-soaked escapes. Every garment is crafted as a small piece of wearable fantasy, shaped by an ongoing exploration of artisanal techniques, unique textures and rich cultural influences.

The brand celebrates individuality through expressive design, offering pieces that feel both effortless and uplifting. Philippa1970 creates a world where colour, imagination and adventure come together in a joyful vision best described as Made in Dreamland.

https://www.philippa1970.com

Lutz Huelle

Lutz Huelle is a Paris based fashion label known for its innovative approach to luxury and design. The brand is built on the concept of decontextualization: transforming everyday classics into architectural and unexpected new silhouettes. The designer shaped his distinctive vision during his years at Maison Margiela, where he worked under the legendary Martin Margiela, before launching his own label in 2000.

The brand stands out through its dedication to craftsmanship and a modern vision of wearability. By blending contrasting textures and styles, from sporty street influences to couture elegance, Lutz Huelle creates collections that feel both bold and effortless. His work draws inspiration from daily life, always elevated by an unexpected sculptural twist.

At its core, Lutz Huelle represents a unique expression of contemporary luxury: clothing that enhances the wearer’s personality through distinctive volumes and unmistakable Parisian flair.

www.lutzhuelle.com

Nina Rajak

Nina Rajak is a contemporary ready-to-wear brand defined by fluid silhouettes, refined construction and an instinct for quiet impact. The collections explore the space between structure and softness, creating garments that feel effortless yet deliberate, modern yet enduring.

Each piece is designed with movement in mind. Draped fabrics, precise tailoring and thoughtful proportions shape a wardrobe that adapts to real life, from day into evening. There is an ease at the heart of the brand. Clothing that empowers without demanding attention.

Nina Rajak speaks to women who dress with intuition rather than trends. A wardrobe built on confidence, subtlety and strength.

Discover the collection at

https://www.ninarajak.com

Hevò

Hevo is an Italian outerwear brand shaped by the tailoring heritage of Puglia, a region known for its refined craftsmanship and architectural sense of proportion. This foundation is translated into contemporary outerwear that blends precision, minimalism and a quiet form of luxury.

The brand focuses on clean, sculptural silhouettes created with fabrics chosen for their depth, texture and durability. Each coat and jacket is crafted in Italy with meticulous attention to detail, resulting in pieces that feel structured yet effortless. Hevo’s aesthetic is defined by soft volumes, subtle colour palettes and an intelligent balance between form and function.

Every collection reflects a modern approach to elegance, offering outerwear designed to transition seamlessly from city settings to travel and everyday life. Hevo creates garments that elevate the wardrobe through thoughtful design and understated sophistication, capturing the spirit of Italian craftsmanship with a distinctly contemporary voice.

https://www.hevo.it

Yuzefi

Bold, sculptural and unmistakably modern. Yuzefi is a London based accessories brand created by designer Naza Yousefi. The label is known for its innovative shapes and distinctive construction methods. Every piece is designed to feel fresh, confident and contemporary.

Yuzefi focuses on originality, craftsmanship and luxurious materials. The bags are created with a strong eye for detail and a unique creative language that makes each style instantly recognisable. The brand offers accessories that elevate everyday dressing and express a clear point of view.

Yuzefi is more than a fashion label. It is a celebration of creativity, individuality and modern luxury.

https://www.yuzefi.com

Ploumanac’h

At Ploumanac’h, the brand is deeply rooted in a love for the ocean and a commitment to the environment. Mass production is deliberately avoided in favor of thoughtful, sustainable creation. Each piece begins with natural fibers sourced from local mills and artisans, crafted with care and dyed using innovative, energy-saving techniques that minimize water consumption.

Ploumanac’h designs vibrant, beautifully made garments meant to be enjoyed on holiday, all while honoring the region’s century-old sewing traditions and preserving the natural world that inspires every collection.

https://www.theploumanach.com

Mordecai

Mordecai is a contemporary menswear brand founded in Milan, Italy, where modern design meets the country’s deep tailoring heritage. Created by Ludovico Bruno, the brand reflects a precise balance between refined craftsmanship and a utilitarian, forward thinking approach to dressing.

Each collection focuses on clean silhouettes, rich textures and carefully selected fabrics, all produced within Italian ateliers known for their excellence. Mordecai’s designs combine structure and ease, offering pieces that feel sophisticated yet effortless, with a clear emphasis on longevity and versatility.

The brand embraces a quiet and intelligent sense of style that does not rely on excess. Instead, Mordecai expresses its identity through quality, construction and considered detail, speaking to individuals who value authenticity and modern Italian refinement.

https://www.mordecaistudio.com

Anonymous Copenhagen

Anonymous Copenhagen is a footwear brand that blends Scandinavian minimalism with refined European craftsmanship. Each pair is designed in Copenhagen and handmade in Portugal or Italy, using carefully sourced leathers and materials selected for their quality, durability and natural beauty.

The brand focuses on timeless design with modern sensibility, offering silhouettes that feel both understated and distinctive. Comfort plays a central role in every style, achieved through thoughtful construction and meticulous attention to detail.

Anonymous Copenhagen embraces responsible production by working closely with certified tanneries and family-owned workshops, ensuring transparency and ethical standards throughout the process.

The result is footwear that feels effortless and elevated, created for women who appreciate clean lines, subtle sophistication and shoes made to last.

https://www.anoncph.com

Patou

Step into a world where elegance knows no bounds – welcome to Patou. With roots dating back to the visionary Jean Patou in the 1910s, the maison is a testament to the artistry of fashion and the pursuit of enduring style.

Guillaume Henry, the young designer who relaunched Carven a decade ago, is following in the footsteps of famous designers such as Karl Lagerfeld, Jean-Paul Gaultier and Christian Lacroix as Patou’s lead designer.

At the heart of the Patou aesthetic lies a perfect blend of classic sophistication and contemporary flair. Each creation is a masterpiece, meticulously crafted to embody the essence of the modern, confident, and empowered individual. Patou’s designs transcend trends, offering a timeless allure that captivates the discerning fashion enthusiast.