Études is a Paris-based brand that expresses itself through various types of media—ranging from men’s and women’s fashion, all the way over to book publishing. By occasioning collaborations between talents from diverse, artistic backgrounds, Études enacts both as a driving force and reflection of the contemporary landscape. Its vision is the result of an ever-evolving union between cultures, methods and references.
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IRO
IRO is a ready to wear collection for both men and women. The brand aesthetic is chic yet casual with an edgy, rock spirit. The collection is focused on the quality of materials, utilizing textures and details that make each piece very special.
Originally a women’s line, IRO expanded to include menswear in 2010. The IRO men’s collection delivers all the essentials; jeans, leather jackets, suits and shirts. The brand has established itself among active men, transitioning easily from day to night. The collection speaks to the modern man looking for novelty and identity within their clothing options.
MSGM
Strong ability in captivating trends and a young and motivated team are the winning cards of MSGM whose first moves began in a particular moment in history.
It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.
By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether.
Since its first collection, the Spring Summer 2010, MSGM strikes the press the buyers and the public with a great success. “Vogue talents” appoints the brand as one of the best emerging collections and it is finalist to the “Who’s on next” contest edition for new fashion talents. The best Italian and international boutiques invest in the brand: Antonia in Milan, Eleonora and Gente in Rome, Base Blu in Varese and Luisa Via Roma in Florence. More over Matches and Browns in London, Lane Crawford in Asia, alongside with Joyce in Hong Kong and Harvey Nichols. And this is only the beginning. Today and in such a short time MSGM collections are distributed in over 280 stores in Italy and abroad. To name a few: Harvey Nichols – London, Istanbul, Dubai, Joseph and Matches – London, 10 Corso Como – Seoul, Spiga 2 and Antonia – Milan, Luisa Via Roma – Florence, Folli Follie – Brescia, Mantua, Verona, Tessabit – Como, Eleonora and White Gallery – Rome.
120% Lino
A Jacket and a Dream : An Italian stylist finds inspiration in an exquisite linen jacket at Camden Market.
London, 1983
While wandering through Camden Market’s dusty stalls, Alberto Peretto discovered an exquisite linen jacket, evoking the unforgettable outfit worn by Fitzcarraldo in Werner Herzog’s film.
Holding the elegantly crumpled fabric in his hands, a dream took shape in the heart of the young stylist from Bologna…
A yearning for a more authentic past, when timeless, well-tailored garments were stitched from sustainable, naturally-luxurious fabrics.
Out of this desire to recapture the soul of natural luxury, 120% Lino was born.
Dsquared2 Underwear Men
Dsquared2 has inked a three-year licensing agreement with Italian manufacturer ISA for the production and distribution of its men’s and women’s underwear and swimwear lines. The first results of the collaboration will be unveiled in January during Milan men’s fashion week, where Dsquared2 will preview the first pieces produced by silk specialist ISA.
“We decided to collaborate with ISA because it’s a great firm that we have always respected and appreciated,” said Dan Caten. “We are certain that this partnership will bring great results.” “We are [pleased] that Dsquared2 has chosen us for their new license and given us the opportunity to partner with two of the most vivacious and creative designers worldwide,” said ISA chief executive officer Christian Thirty. “With our development and production expertise, and Dean and Dan Caten’s creative talent, we are confident that we will be able to attract many clients around the world.”
The Vertical Line
STW The Vertical Line is born from the desire to counter a reality with a heterogeneous and wide open offer by proposing a collection where the product can be also customized. Each individual can express itself through a personal choice of materials and colours combining them to create their own crafted item.
The brand finds its fulfilment in the expression of freedom and intent to support it through the elimination of gender classifications, so we land on a product that can be made for Anyone, it will then be the customer himself to express his essence through it.
Our journey begins within a denim manufacturing experience, with the French brand NOTIFY Jeans, our product is therefore the result of knowledge, different washing methods, aging on materials, and many other treatments that are utilised on our sneakers to make them “one of a kind”. The whole thing adds up to the possibility to apply an aged treatment, an abstract feature that can be perceived by observing the sneakers. This aspect is given to the sneakers by the washing done with pumice stones, and by the manual brushing carried out with an industrial polishing.
The Vertical Line is the sneaker’ symbol of recognition, as well as, the one who represents the identification of heavenly dimension and of the spiritual self (or “spiritual being”).
The Line is considered the extension of the point, and consequently the extension of thought and the emanation of positive energies.
MSGM
It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.
By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.
ACBC X Missoni
ACBC, the Milanese company that specialises in the design and production of sustainable footwear, and Missoni, the iconic Italian fashion and design brand, reconfirm their partnership based on shared values, expertise, technical skill and environmental awareness, adding a limited edition vintage piece to their collection.
History and tradition combine with sustainability and an ethical approach in the new Basket ’90 shoes, inspired by a timeless treasure from the vaults of the Varese haute couture company.
Ethics, innovation and history merge to show how designer fashion and environmental respect can coexists.
The unisex Basket model from the collection features some unmistakable signature marks from the knitwear maestros.
MSGM
It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.
By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether. Since its first collection, the Spring Summer 2010.
Dries van Noten
DRIES VAN NOTEN HAS MAINTAINED HIS INDEPENDENT SPIRIT THROUGH TO THE EYEWEAR COLLABORATION COLLECTION. DERIVING INSPIRATION FROM OUTSIDE THE FASHION LANDSCAPE, THE EYEWEAR COLLECTION ENGAGES ARTISTIC PRINT DISCIPLINES AND FUTURISTIC SHAPES AND FITS. HIS SIGNATURE IS OFTEN ‘PENNED’ WITH JOYOUS COLOUR AND VIBRANT PRINTS SEEMINGLY APPLIED AS IF WITH A PAINTBRUSH. “I WILL CONTINUE TO DRAW INSPIRATION FROM OTHER CULTURES AND HISTORY, THEIR RITES AND TRADITIONS, BUT INCORPORATE THEM IN A CONTEMPORARY WAY” — DRIES VAN NOTEN