Launched by brothers and music industry veterans Laurent and Arik Bitton in 2004, IRO perfectly combines the cool effortlessness of street style with a quintessentially Parisian spirit. Always inspired by their playlist, the brothers Bitton are known for their fresh but feminine approach to classic pieces.
Iro
Iro
Launched by brothers and music industry veterans Laurent and Arik Bitton in 2004, IRO perfectly combines the cool effortlessness of street style with a quintessentially Parisian spirit. Always inspired by their playlist, the brothers Bitton are known for their fresh but feminine approach to classic pieces.
IRO
IRO is a ready to wear collection for both men and women. The brand aesthetic is chic yet casual with an edgy, rock spirit. The collection is focused on the quality of materials, utilizing textures and details that make each piece very special.
Originally a women’s line, IRO expanded to include menswear in 2010. The IRO men’s collection delivers all the essentials; jeans, leather jackets, suits and shirts. The brand has established itself among active men, transitioning easily from day to night. The collection speaks to the modern man looking for novelty and identity within their clothing options.