Launched by brothers and music industry veterans Laurent and Arik Bitton in 2004, IRO perfectly combines the cool effortlessness of street style with a quintessentially Parisian spirit. Always inspired by their playlist, the brothers Bitton are known for their fresh but feminine approach to classic pieces.
laurent
Sonia Rykiel
Since 1968, Sonia Rykiel has called for the liberation of women, through their sensuality, intelligence and irreverence. Inimitable silhouettes, chic and idiosyncratic spirit: the parisienne of Saint-Germain des Près.
The fashion Sonia Rykiel creates is for everyday wearing over the skin. A never compromised, always sophisticated style. Where knits marry the movements of the body without a slightest restraint, where black becomes a warm color, stripes and prints have fun with the seriousness.
Veronica Beard
Thoughtfully designed with feminine silhouettes and refined tailoring, the Veronica Beard collection is intuitively built for real life—empowering her from day to night, work to weekend, and everywhere in between. We also empower the women who make a difference in the world by giving back all day, every day.
DMN Paris
Elevate your style with DMN, the exquisite fashion brand crafted by the dynamic siblings Joanna and Pascal YEFET. Born from the vibrant cultures of London and Paris, DMN seamlessly blends the timeless elegance of Parisian savoir-faire with the sartorial charm of British tailoring, resulting in an unparalleled aesthetic.
At DMN, the mission is to curate a wardrobe that effortlessly transitions from dawn to dusk for the modern woman. Meticulously crafted pieces boast luxurious fabrics and intricate embellishments, designed to accompany every step with grace and sophistication.
From statement pieces that make heads turn to timeless classics that stand the test of time, DMN offers something for every discerning fashionista. The fusion of Parisian refinement and British tailoring opens up a world of possibilities, allowing women to express their individuality with confidence and flair.
Cinq à Sept
Sharing its name with the French term for the liminal moment linking late afternoon and early evening, Cinq à Sept brings the intriguing tension between day and night to a new advanced contemporary collection. Inspired by the hours between 5 and 7 p.m., when city streets are awash in the warm glow of the vanishing sun and office desks are abandoned for cocktails and as-yet unknown possibilities, Cinq à Sept embodies a deliberate balance between sophistication and ease, youthful daring and confident allure.
The collection’s modern feminine aesthetic embraces unexpected details and striking silhouettes, resulting in clothing that draw their romance and sexiness from the woman wearing them.
Domenico Formichetti has emerged as a prominent figure in the thriving streetwear landscape, not only in Italy but also globally. As a graphic designer, stylist, and founder of the renowned Formy Studio brand, he has transcended the realm of fashion, consistently pushing boundaries. Born in Abruzzo in 1993, Domenico’s passion for fashion ignited upon his arrival in Milan. The vibrant cityscape, a stark contrast to the serene landscapes of his hometown, served as a catalyst for his personal and artistic development. From the bustling streets to the pulsating nightlife and even the creative environment at the Brera Academy, where he studied graphic design, every aspect contributed to his growth.
Domenico’s inclination to observe rather than speak has allowed him to gather inspiration, ideas, and forms, which he skillfully translates into a fresh perspective. His creations not only fill the spaces in his own wardrobe but also resonate with individuals who share his unique worldview. “By character, I tend to speak little but observe a lot, collect cues, forms, and ideas, and then represent them in a new vision. It’s about filling the spaces in my wardrobe and the wardrobe of those who see the world as I do,” he explains according to NSS MAGAZINE. This creative urgency propelled him to embark on his first project, FOMO (Fear Of Missing Out), followed by the successful Hot Stuff sneaker collection. Ultimately, he established Formy Studio, a brand that has captured the attention of the international rap scene, with artists like Tyga, Swae Lee, and J Balvin, proudly embracing his designs.
Throughout his travels, Domenico found inspiration in the diverse cultures of France and Japan. These experiences exposed him to new expressions, styles, and encounters, all of which contributed to his personal and professional growth. As a result, he has evolved naturally, both as an individual and within his craft. This evolution has culminated in his latest and most mature project to date: PDF. Domenico Formichetti’s journey serves as a testament to his pioneering spirit, continuously pushing the boundaries of streetwear and leaving an indelible mark on the industry.
❝ PDF is the project of Domenico Formichetti to fill the empty spaces of his wardrobe and of all those who see the world as he sees it. “I start with what I want and I can’t find it. What I need. Everything I do is missing. I miss them in the first place. I do what I crave in the way I like”.❞
Erika Cavallini
The “ERIKA CAVALLINI” brand was born in 2009 by a fruitful intuition: keeping the artisanality and attention to detail of a niche product while adopting a well-defined development strategy, proposing Italian style and tailoring as added values. The label has a strong autobiographical spirit, which comes from Erika Cavallini’s passion for fashion as a language and as well as for collections inspired by an emotional and private past. “Made in Italy” is the founding value, expressed through a keen selection of fabrics and an accurate attention to details. The taste for craftsmanship gives a contemporary romantic touch to the collections. Quickly, the formula caught the interest of buyers and media, worldwide. The brand nowadays is sold in the best boutiques across the world’s capitals: Milan, Tokyo, Moscow, Hong Kong, Madrid, Seoul, London, Copenhagen, Shanghai.
Laurence Bras
Depuis toujours la créatrice Laurence Bras nous transmet des émotions et des valeurs. Comme un certain sens du style qui s’est construit sur des souvenirs d’enfance : l’odeur de la tarte de sa grand-mère, des robes fluides et aériennes, le manteau de fourrure de sa tante…
Les silhouettes sont désirables, à l’allure décomplexée, toujours. On aime le confort des pantalons « pyjamas », une chemise d’homme fluide et oversize à glisser dans un pantalon à taille haute. Des robes de plage en broderie, façon lingerie.
Une approche sensible qu’elle déroule à travers des collections taillées pour nos quotidiens de Femmes actives, « cool », exigeantes.
L’idée de Laurence Bras ? Offrir un vestiaire idéal à la Femme, pour la Femme. Twisté d’élégance et de simplicité, qui colle à la peau, qui nous accompagne chaque jour, comme l’odeur douce d’un parfum.
La collection est en partie fabriquée en Inde, pays de coeur de la créatrice. On retrouve des robes en dentelles ou ornées de broderies, de chemises légères aux imprimés subtils, tissées à la main, en popeline craquelée.
Mii
Mii is a duo. Lucie and Bapan. Yin and Yang.
At first, everything set us apart: 3,500 miles, our countries, cultures, languages, social backgrounds, and our radically different personalities.
Yet we met at the Paris School of Decorative Arts where we both studied textile design, and, as a result of this unlikely encounter and the love that was born from it, we created Mii.
In 2009, we travelled to India where we met craftsmen who talked of their economic problems … And that is when the idea of moving to another region or even another country, away from our families, started to take shape. We believed strongly in the value of hand-made, local products, and we wanted to change the world — we still do!
So we gave the project everything we had: our minds, our hearts, and our 2×2 hands.
Mii is for Made In India! and we are totally committed to defending and promoting the country’s unique, ancestral and endangered know-how.
Tela9
Creative Director, Federica Mora, is the woman behind the brand Tela9. Currently based in Verona, she had been working into product merchandising of international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela9 aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.