A new era dawns at the almost century-old House with the nomination of Charles de Vilmorin at the helm of its artistic direction.

A young designer and newly graduate from the school of the Chambre Syndicale de la Couture Parisienne, Charles de Vilmorin excitingly burst onto the international fashion scene when presenting his first eponymous collection in 2020. His love for colours and his instinctive vision of design instantly won everybody’s heart and even opened for him the doors to the Paris Haute-Couture week.

The talent and originality of Charles de Vilmorin will bring a new energy to Rochas, whilst carrying on the House’s values of bold and timeless elegance.

Laurence Bras

Depuis toujours la créatrice Laurence Bras nous transmet des émotions et des valeurs. Comme un certain sens du style qui s’est construit sur des souvenirs d’enfance : l’odeur de la tarte de sa grand-mère, des robes fluides et aériennes, le manteau de fourrure de sa tante…

Les silhouettes sont désirables, à l’allure décomplexée, toujours. On aime le confort des pantalons « pyjamas », une chemise d’homme fluide et oversize à glisser dans un pantalon à taille haute. Des robes de plage en broderie, façon lingerie.

Une approche sensible qu’elle déroule à travers des collections taillées pour nos quotidiens de Femmes actives, « cool », exigeantes.

L’idée de Laurence Bras ? Offrir un vestiaire idéal à la Femme, pour la Femme. Twisté d’élégance et de simplicité, qui colle à la peau, qui nous accompagne chaque jour, comme l’odeur douce d’un parfum.

La collection est en partie fabriquée en Inde, pays de coeur de la créatrice. On retrouve des robes en dentelles ou ornées de broderies, de chemises légères aux imprimés subtils, tissées à la main, en popeline craquelée.

Alberta Ferretti

Alberta Ferretti is style, femininity, elegance, sensuality and glamour. Her passion for fashion begins when she was very young and inaugurates a career full of personal achievements, style and business.

In 1980, Alberta Ferretti and her brother Massimo Ferretti created Aeffe SpA and, the year after, she debuted as Creative Director of her own brand at the Milan Fashion Week.

The rapid global expansion – coordinated by the four showrooms in Milan, Paris, London and New York – leads to the opening of a number of boutiques in the most important fashion and luxury capitals of the world.

These successes will be worth many awards. Among them, in 1998 she was appointed Cavaliere del Lavoro by the President of the Italian Republic Oscar Luigi Scalfaro. In 2000, she received an honorary degree in Conservation of Cultural Heritage for the recovery of themedieval village of Montegridolfo. In July 2005, she received the award in Rome for her professional commitment and for her work in promoting Italian culture in the world.

Also in 2005, the International Fashion Group with Anna Wintour awarded her in New York for the prize “The Romantics” for the annual Night of Stars. In 2018 Alberta Ferretti partnered with Alitalia airlines to re-design the iconic uniforms. Her designs were unveiled in June and will be officially launched later in 2018.

Interpreter of a desire for beauty, charm and personality, the most important celebrities and international socialites wear her creations on the most photographed red carpet worldwide.

Barbara Bui

Feminine, Masculine. BB’s classic and elegant twist on a man’s basic wardrobe.

BB’s signature pieces consist of Masculine/Feminine essentials, executed in a number of different fabrics that parallel the basics of a man’s closet: by feminizing these classic items, BB makes a woman’s wardrobe as easily elegant and intelligently edited as that of a man’s.

These iconic elements streamline a women’s wardrobe to its most flattering and crucial essentials. They are appropriate for women of every age and can be styled in a myriad of different ways to reflect a woman’s own personality.

N° 21

Alessandro Dell’Acqua debuted his signature pret-a-porter collection at Milano Moda Donna in March, 1996. Combining sharp tailoring with sensuality and femininity, it was greeted with rave reviews, and heralded his arrival as a new and important Italian designer.

In June 2002, he was awarded the “Oscar della Moda” for “New Women’s Designer” by the Italian fashion community.

In October 2004 Alessandro Dell’Acqua started designing La Perla pret-a-porter collection.

May 2008: Alessandro Dell’Acqua is the new Creative Director of Malo and his first collection is launched in September during NY fashion week. 2010 is the year for a big chance and sees the debut of the new brand: N°21. As creative director he decided to concentrate all his energy on a new project reinventing his vision on a collection that mixes up his great experience as designer, with a new approach towards a contemporary and wearable ready-to-wear collection.

The brand is now well-known and established and it hasn’t taken him long to develop a recognizable signature. Since January 2014 a new challenge start from PITTI UOMO with N°21 first Menswear Collection: a sort of natural and spontaneous evolution of women’s concept towards a new way of living and playing Menswear design with exclusive style.

Philosophy di Lorenzo Serafini

Founded in 1984 by Alberta Ferretti under the Aeffe group, Philosophy stands out in the prêt-à-porter as a synonym of elegance, quality and innovation of the Made in Italy.

Femininity, lightness, and sensuality are the stylistic traits of Philosophy, that in October 2014, celebrated a new era with the appointment of Lorenzo Serafini as Creative Director.
The first collection of Philosophy designed by Lorenzo Serafini debuted during Milan Fashion Week in February of 2015.

Plan C

Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C.

The daughter of Marni’s founders, Carolina for 10 years developed special projects for her family’s business, prior to launch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.

Headquartered in a space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 60’, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women.

Stella Jean

Stella Jean creates her collections based on the same narrative structure typical of a story. Everything originates with an inner journey; the pursuit of an identity that strikes a balance between white and black, between capitals and chains. An impossible quest that evolves into the creation of a new and unclassifiable identity; a (subversive) means of communicating through pictures that tell a story, in which stylings represent the pages and each one must have enough substance to make full sense on its own. And from the cradle of civilisation the story evolves and each collection develops by way of new nations and latitudes, each time seemingly in complete contrast with each other. And it’s the styling that makes every single look readable. In a cultural crossover that never results in parody or caricature, they are a constant reminder that knowledge and respect should never be subordinate to location, but must exist in and of themselves.


Creative Director, Federica Mora, is the woman behind the brand Tela9. Currently based in Verona, she had been working into product merchandising of international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela9 aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.


SELF-PORTRAIT was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.
 A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.

Designed in London, made for the world – Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.

Born in Penang, Malaysia, Han came to London in 2003 to study at Central Saint Martins, graduating with a degree in Womenswear Design. Enamoured by the city’s vivacity and cultural vibrancy, he quickly made it his adopted home. Initially pursuing a career in the visual arts, Han exhibited works at the 53rd Venice Biennale but was motivated to launch Self-Portrait with the realisation that he wanted to create work that touched more people. The name Self-Portrait was born, to be a reflection of the women in the designs.