A new era dawns at the almost century-old House with the nomination of Charles de Vilmorin at the helm of its artistic direction.

A young designer and newly graduate from the school of the Chambre Syndicale de la Couture Parisienne, Charles de Vilmorin excitingly burst onto the international fashion scene when presenting his first eponymous collection in 2020. His love for colours and his instinctive vision of design instantly won everybody’s heart and even opened for him the doors to the Paris Haute-Couture week.

The talent and originality of Charles de Vilmorin will bring a new energy to Rochas, whilst carrying on the House’s values of bold and timeless elegance.