Perseverance London debuted for Spring Summer 2016 with a collection of contemporary womenswear designed by the brand’s founder and creative director Eudald Luis. Bold new silhouettes and innovative textural fabrics combined with classic detailing to make up a range that brings a new interpretation of femininity. From statement dresses to separates, Perseverance London’s collection is designed to be in tune with a modern approach to dressing, with something here for every woman who values individual personal style. Reflecting the diversity and unique character of its home city, Perseverance London is an intelligent yet accessible brand.