“There is more than one soul. More than one style and more than one colour. OOF is the expression of the duality which defines our personality. It shows the beauty of hidden contradictions comfortably and elegantly.”
The OOF WEAR logo, created in 2016, is inspired by an Edward Ruscha painting exhibited at the MoMA in New York.
The strong geometry and the intense colours of the piece create and identify OOF WEAR’s DNA.
The geometric shapes dialogue with their colours, transporting us to a world characterised by two universes: the masculine and the feminine.
In these spaces, shapes and volumesplay in synergy with different shades, creating a unique style with a modern and refined, yet at the same time playful, taste.
This is how OOF WEAR was born, a project consisting of only outerwear and accessories for the male and female world. In the collections, great classics are reinterpreted creating new silhouettes.
Materials in contrast with one another are mixed with sophisticated patterns and shades.
For those who want to choose who to be and how to be.