Mother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; masculine silhouettes fused with luxe fabrications and feminine detailing define its DNA. Ultimately, Mother of Pearl creates clothing that strikes a balance between the casual and luxury: effortless fashion, which can be elevated to be special enough for any occasion.
Amy Powney was appointed Creative Director of Mother of Pearl in 2016 and went on to develop a complete range of ready-to-wear, handbags and accessories. Powney draws on references from her childhood in the North of England and is inspired by the strength and real femininity of the women who surrounded her, as well as the sportswear trends so prevalent throughout her teenage years in the 90s and early 2000s. Powney often looks to important social photographers and fashion photography from the same era to inform her designs.