Italian heritage. Swinging London. New York disco. Mix it all together. The result? Fun, flash, frivolity, freedom… Fiorucci.

Established in 1967, Fiorucci was founded by the inimitable Elio Fiorucci. A creative genius and a genius collaborator, Elio was like a magpie, spotting all that glittered and gathering it together to make a party. A party to which all were invited.

The Fiorucci family cast its net far and wide. In the 80s, superstylist Maripol was enlisted to bring in new ideas and new talent. One of these was a little known singer called Madonna, who performed at Fiorucci’s 15th anniversary party. Elio himself invited Keith Haring to decorate the walls of the store, and the artist brought along his protégé to help, a 16-year-old called Angel Ortiz. With stores in London, New York and Milan, Fiorucci was the place to see and be seen.

Fiorucci was always about fun – everyone was welcome to join, so they did. No-one could resist Fiorucci’s fabulous allure. A young Sophia Coppola and a teenage Marc Jacobs could be spotted hanging out at the New York flagship, ogling the sparkling world that would later influence their work. “Fiorucci felt like a friendly store because they wanted to share this stuff,” recalls Jacobs. “It wasn’t an exclusivity, there was a generosity to it.”