Custo Barcelona has always been an innovative brand, its founders, the Dalmau brothers are eclectic types always thinking outside the box and the label has maintained its awareness through the years.

In July the Spanish brand established in 1996 signed a multiyear licensing agreement with Rimini-based Velmar for the production and worldwide distribution of its collections.

Custo is targeting a younger customer with a new business model of multiple drops, potential collaborations with young designers and a see-now-buy-now strategy.

Marking its new course, the brand participated in both New York and Milan Fashion Weeks in September, presenting its main spring 2020 collection and a spin-off capsule collection, respectively. In addition, the Spanish label will debut a see-now-buy-now collection of quilted jackets for fall 2019 in November.