JEREMY MEEKS is an American fashion model, who rose to fame 5 years ago when he made headlines with his mugshot that went viral after LAPD posted it online. His goods looks drew the attention of the media, who instantly dubbed him “the hot felon of fashion”. In a few years he became one of the most recognizable faces on the international catwalks with appearances at Tommy Hilfiger’s and Philipp Plein’s shows. His relationship with Chloe Green, daughter of TOPSHOP owner Sir Philip Greet spiraled him in the spotlights ever more.
Jeremy Meeks collaboration with FASHION CONCEPT GmbH resulted in the launch of an attractive sportswear collection that reflects the style of JEREMY MEEKS. It became a well balanced line for Men with attractive prices and impeccable quality.
WWD reported that Fashion Concept GmbH invested 15 million euros to acquire the license. The group realized a growth of 300% over the last year and owns its own production facilities in Europe.
JEREMY MEEKS is a “total look” collection that offers a large selection of T-shirts, pants and sweaters. The collection is positioned between DSQUARED2, BALMAIN, PHILLIP PLEIN and MOSCHINO, but at a more accessible price point.