add® was born in 1999 with the desire to transform the vision of the down outerwear: from a product aimed at responding only to practical needs to an aesthetically relevant element of the wardrobe.
add® is presented through 4 concepts designed to define its DNA: Lightness, a tangible feature of the product that at the same time evokes an attitude towards life. Design, in which form and functionality converge, conceived from a fashion point of view but not necessarily trendy. Value, meant as a quality that can last over time, and Embracing, a metaphor to indicate comfort, a sense of belonging, an affirmation of equality.
add® dedicates its know-how to research and development to offer the lightest product while avoiding loss of heat, comfort and quality. The design of the fabric, the production and the tailoring processes are dedicated to guaranteeing a light, resistant and comfortable result. Especially when it comes to processing the duvet, thanks to innovative technologies, we are able to produce a garment known as “The Ligthest”.